I’d love to say it all started with an idea, but really, it started with Piri. Eight years ago, when we adopted her, she was so timid and shy. Over the years, I watched her transform into this confident, adventurous beast who stole my heart. I realized she deserved something special—gear that let her unique style shine. And so, Pinpiri was born: cool, enamel-style dog tags for pups who are anything but ordinary.