IT ALL STARTED WITH PIRI

Pinpiri was born the moment we adopted Piri—a cheeky, free-spirited a**hole who made us see dogs not just as pets, but as loud, proud little legends with style and soul.

We searched everywhere for a dog tag that matched her personality (and ours)—something bold, a little wicked, and definitely not covered in rhinestones. Nothing fit.

So, we made our own.

With over 15 years working in advertising and design, and a lifelong love for illustration & enamel pins, creating something that combined street style, art, and dogs felt like the most natural thing in the world. That’s how Pinpiri came to life.

Pinpiri is where street style meets dog life.

Each tag is hand-illustrated, enamel-crafted, and packed with attitude—because we believe dogs deserve to wear something as bold and brilliant as they are. And their humans? They're not just pet owners. They're artists, weirdos, rebels, and lovers of the wicked and wonderful.

This is more than dog gear. This is a lifestyle.

A celebration of dogs with personality, and people with the guts to express it. Loudly. Unapologetically.

So if you've ever felt like a misfit in the dog park...welcome! You're one of us!

EXPLORE OUR STYLE

Our stories

  • Behind the Scenes: How I Design Our Unique Dog Tags

    Behind the Scenes: How I Design Our Unique Dog ...

    Ever wondered how our unique dog tags come to life? Well, grab a cup of coffee, and let me take you behind the scenes of my design process.  Dog tags...

    Behind the Scenes: How I Design Our Unique Dog ...

    Ever wondered how our unique dog tags come to life? Well, grab a cup of coffee, and let me take you behind the scenes of my design process.  Dog tags...

  • Why Every Dog Needs an ID Tag

    Why Every Dog Needs an ID Tag

    As dog owners, we do everything we can to keep our furry friends safe, from providing nutritious food to regular vet visits. But one simple yet crucial accessory can make...

    Why Every Dog Needs an ID Tag

    As dog owners, we do everything we can to keep our furry friends safe, from providing nutritious food to regular vet visits. But one simple yet crucial accessory can make...

  • How to Choose the Perfect Custom Dog Tag

    How to Choose the Perfect Custom Dog Tag

    A custom dog tag is more than just an accessory—it’s an essential item that keeps your best friend safe. With so many personalized dog tags available, choosing the right one can...

    How to Choose the Perfect Custom Dog Tag

    A custom dog tag is more than just an accessory—it’s an essential item that keeps your best friend safe. With so many personalized dog tags available, choosing the right one can...

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