IT ALL STARTED WITH PIRI

Pinpiri was born the moment we adopted Piri—a cheeky, free-spirited a**hole who made us see dogs not just as pets, but as loud, proud little legends with style and soul.

We searched everywhere for a dog tag that matched her personality (and ours)—something bold, a little wicked, and definitely not covered in rhinestones. Nothing fit.

So, we made our own.

With over 15 years working in advertising and design, and a lifelong love for illustration & enamel pins, creating something that combined street style, art, and dogs felt like the most natural thing in the world. That’s how Pinpiri came to life.

Pinpiri is where street style meets dog life.

Each tag is hand-illustrated, enamel-crafted, and packed with attitude—because we believe dogs deserve to wear something as bold and brilliant as they are. And their humans? They're not just pet owners. They're artists, weirdos, rebels, and lovers of the wicked and wonderful.

This is more than dog gear. This is a lifestyle.

A celebration of dogs with personality, and people with the guts to express it. Loudly. Unapologetically.

So if you've ever felt like a misfit in the dog park...welcome! You're one of us!

EXPLORE OUR STYLE

Our stories

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